BTEC HND in Business (Marketing)

Awarding Body

Edexcel Limited, England, United Kingdom

Overview

The HND in Business Marketing offers greater depth and specialization of the knowledge on marketing. Focussing on the fundamental skills and knowledge required to undertake promotional activities, students will learn about understanding markets, conducting research, planning and executing promotional campaigns.

Upon successful completion of the HND in Business Marketing, students are able to apply for employment as marketing research assistants and/or sales administrators in a variety of specialist sales organizations. Alternatively, students may proceed to the final year of the BA Honours in Business Management degree from the University of Sunderland.

Learning Objectives

  • To equip individuals with knowledge, understanding and skills for success in Marketing, Promotion and Sales positions in business;
  • To provide specialist routes of study which relate to individual professions within the Marketing aspect of the business in which learners are working or intend to seek employment;
  • To enable progression to an undergraduate degree or further professional qualification in marketing or related areas;
  • To support individuals employed or entering employment in the business marketing field;
  • To developing the individual’s ability in the marketing areas of business through effective use and combination of the knowledge and skills gained in different parts of the programme.

Course Structure, Duration & Delivery

Modules Duration & Delivery Structure
  • Marketing
  • Managing Financial Resources & Decisions
  • Organisations & Behaviour
  • Business Environment
  • Common Law 1
  • Management Accounting: Costing & Budgeting
  • Marketing Intelligence
  • Purchasing


  • Business Decision Making
  • Business Strategy
  • Research Projects
  • Marketing Planning
  • Advertising & Promotion
  • Sales Planning & Operations
  • Small Business Enterprise
  • Quality Management

Academic Year 1 (8 modules)

Part-time: 11 months
(3 hours per day x 3 days per week)

Full-time: 8 months
(6 hours per day x 5 days per week)

Academic Year 2 (8 modules)

Part-time: 11 months
(3 hours per day x 3 days per week)

Full-time: 8 months
(6 hours per day x 5 days per week)

To view the list of teachers deployed for this course, refer to

Link

Teaching and Learning Methods

Delivery of the module/unit will be through a blend of lectures, tutorials, seminars and workshops (if applicable). Lectures are a major part of the teaching strategy for the programme. Case studies are a teaching and learning strategy, which are employed in a range of modules: they are a useful assessment tool. Students are presented with real or simulated complex problems which they are required to analyse in detail and then synthesise/present their own solution in writing or orally.

Students are expected to take greater responsibility for their own learning as they progress through their programmes. The student-centred approach will be encouraged through the use of specific teaching strategies; case studies; projects and practical exercises (if applicable), supplemented by the use of appropriate support materials; etc. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.

Intakes

Registration occurs for the following intakes: Every month.

Commencement and Completion Dates/Month (Full time) 

Intake Month Course Commencment Course Completion Month (Estimated)
January 2011 10 January 2011 May 2012
February 2011 21 February 2011 June 2012
March 2011 21 March 2011 July 2012
April 2011 18 April 2011 August 2012
May 2011 16 May 2011 September 2012
June 2011 20 June 2011 October 2012
July 2011 18 July 2011 November 2012
August 2011 15 August 2011 December 2012
September 2011 12 September 2011 January 2013
October 2011 10 October 2011 February 2013
November 2011 7 November 2011 March 2013
December 2011 5 December 2011 April 2013

Commencement and Completion Dates/Month (Part time)

Intake Month
 Course Commencment
 Course Completion Month (Estimated)

February 2011

14 February 2011

December 2012

March 2011

21 March 2011

January 2013

April 2011

27 April 2011

February 2013

June 2011

6 June 2011

April 2013

July 2011

18 July 2011

May 2013

August 2011

22 August 2011

June 1013

September 2011

26 September 2011

July 1013

November 2011

2 November 2011

September 2013

December 2011

12 December 2011

October 2013

Please contact the College for the exact commencement and completion date to find out details; kindly email your queries to admissions@tyndale.edu.sg

Teacher - Student Ratio

TEG teacher-student ratio will not exceed:

  • 1:70 for lecturing
  • 1:40 for classroom teaching; and
  • 1:20 for tutorials

Entry Requirements

Entry requirements

Students with at least 17 years of age and one of the following:

  • One GCE A Level pass
  • Successful completion of a recognised Access or Foundation programme including LCCI, Cambridge Advance Level Diploma, NTC, International NITEC and other equivalent programmes
  • Foreign students with successful completion of 12 years of general academic qualification (GCE A level equivalent)
  • Students over 21 years of age, who do not possess the above qualifications but have suitable industrial and commercial experience may also be considered
  • If English is not the first language, student should normally have reached a level of competence equivalent to a TOEFL score of 525 or above Band 5.5 on the IELTS scale or an equivalent qualification.
  • Student without the required English language proficiency are required to take the General English and English for Academic Purposes program offered by TEG International College

Assessment and Examinations

The BTEC HND in Business (Marketing) is assessed by written assignments in total (of 2,500 - 3,500 words each). The assessment strategies are designed to provide fitness for purpose for the individual units of study. Assessments relate directly to learning outcomes and one assessment usually covers a range of learning outcomes. Assessments take the form of examinations (seen/unseen, open book, essays/short answers – if applicable), report, case study, presentations, individual and/or group reports etc. All assessments are equal weighting.

Attendance requirements

International Students (ICA student pass holder) must attend a minimum of 90% of scheduled course hours at all time. A minimum attendance of 75% must be achieved for local students (Singaporean, PR, Employment Pass, SPass and work permit holders etc.) who are not holding student pass. Students whose attendance is below 90% (ICA Student Pass holder) and 75% (local students) are not eligible to submit the assignment or sit for the examination.

A student who is absent or considered to be absent from class/session, must provide documentary proof i.e. Original Medical Certificate issued by a General Practitioner, Polyclinic or Hospital to his/her Course Administrator immediately on his/her return to school.

Graduation Requirements and Progression

Students are required to successfully pass 16 modules/units for a Higher National Diploma award.  Successful HND students can progress into the final year of the Bachelor degree programme recommended by the Edexcel UK and/or TEG International College.

Edexcel Link

Click here.

Additional Information

TEG Assessment Appeal Procedures

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